TJC Media Ventures

TJC Media Ventures is a commercial subsidiary of The Jockey Club that oversees the new-fan development activities, primarily under the “America’s Best Racing” (ABR) brand. The company uses a multi-media strategy that involves traditional media outlets, television and mobile technologies as well as social and digital media to introduce new and casual fans to the vibrancy of the sport.

Through, ABR increases the profile and visibility of North America’s best Thoroughbred racing events, with a focus on the sport’s lifestyle and competition.

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Available Apps

Stay Lucky
Presented by Breeders' Cup World Championsips, Stay Lucky offers users both the opportunity to share in the lifestyle and competition of the sport of Thoroughbred racing with access to all of America’s Best Racing’s content and more through their mobile devices, as well as access to the free-to-play “Stay Lucky Contest,” which offers participants the opportunity win $1 million and other great prizes along the way. String together winners from Thoroughbred racing's most prestigious races and find out if you can “stay lucky” all the way to a $1 million prize.