| Friday, January 22, 2021 | Contact: Stephen Panus (212) 521-5303 |
| ‘Stay Lucky’ Season Five Launches | |
NEW YORK, N.Y. — Stay Lucky, the free-to-download and no-risk mobile app from America’s Best Racing (ABR), returns for season five and once again is presented by title sponsor the Breeders’ Cup World Championships. The 2021 version of the app also provides fans with full access to all of the digital content at AmericasBestRacing.net and features smoother playability, enhanced speed, and a new prize at level 14, in addition to the compelling grand prize of $1 million for achieving a streak of 20 consecutive wins. “With a significant portion of Americans using a second digital device while watching TV and adults spending an average of three hours and 43 minutes on mobile devices every day, Stay Lucky has proved to be an effective tool in attracting fans to the sport looking to test their skills and learn how to smartly select winners in Thoroughbred racing’s biggest races on a no-risk platform,” said Stephen B. Panus, president of TJC Media Ventures. “We also are thrilled to welcome back the Breeders’ Cup World Championships as the presenting title sponsor for the third consecutive year. Season five of Stay Lucky kicks off with the Pegasus World Championships and leads directly to and culminates with Breeders’ Cup Saturday from Del Mar Thoroughbred Club on Saturday, Nov. 6, with the Breeders’ Cup Classic serving as the final race of the 2021 season.” Stay Lucky rewards players for correctly selecting winning horses in consecutive races. Prizes are earned when players build streaks of five, seven, nine, 14, 17, and 20 races. The Stay Lucky grand prize is $1 million. Freshly optimized for 2021, Stay Lucky is available for download on the Apple iPhone App Store for iOS devices and for Android devices on Google Play. Returning players must update to the latest version of the app to commence playing the 2021 season of Stay Lucky. Fans can learn how easy the app is to download, play, and win with this video tutorial: AmericasBestRacing.net/stay-lucky. In addition to being the presenting title sponsor of Stay Lucky, the Breeders’ Cup World Championships (Nov. 5-6, 2021, at Del Mar Thoroughbred Club, Del Mar, Calif.) is offering a prize for a streak of 14 consecutive winners of a VIP trip to its annual event. “The challenge and excitement of picking winners through the Stay Lucky app is a terrific way for fans to get involved in racing’s top stakes races — and win prizes — each weekend leading to the Breeders’ Cup World Championships,” said Justin McDonald, senior vice president of Marketing for Breeders’ Cup. “Along with America’s Best Racing, we are continually looking for ways to increase interest for our sport and are proud once again to be the title sponsor of the Stay Lucky app.” Over the course of the first four seasons of Stay Lucky, a total of 659 prizes were won by fans chasing the so-far elusive grand prize streak of 20 consecutive wins. To date, the longest winning streak has been 12, which was achieved by three different players. In addition to playing Stay Lucky weekly, users are able to consume ABR content on Stay Lucky, including race previews and analysis, feature articles, tips, and insights on the biggest races designed to help players build their winning streaks. Stay Lucky was developed by The Jockey Club Technology Services Inc., a wholly owned subsidiary of The Jockey Club. About America’s Best Racing: America’s Best Racing is a multimedia fan development and awareness-building platform, initiated by The Jockey Club, designed to increase the profile and visibility of North America’s best Thoroughbred racing events with a primary focus on the sport’s lifestyle and competition. You can follow America’s Best Racing at AmericasBestRacing.net as well as on social media platforms Facebook, Twitter, Pinterest, YouTube, Google+, Instagram, and Snapchat. About Breeders’ Cup World Championships: The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred horse racing’s year-end championships, as well as the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The Breeders’ Cup is also a founding member of the Thoroughbred Safety Coalition, an organization composed of industry leaders committed to advancing safety measures in Thoroughbred racing and improving the well-being of equine and human athletes. The 2021 Breeders’ Cup World Championships, consisting of 14 championship races, is scheduled to be held on Nov. 5-6 at Del Mar racetrack in Del Mar, California. The event will be televised live by the NBC Sports Group. Breeders’ Cup press releases appear on the Breeders’ Cup website, breederscup.com. You can also follow the Breeders’ Cup on social media. | |