|Thursday, October 22, 2015||Contact: Bob Curran Jr. (212) 521-5326|
|Watch Episode 3 of “After the Runway: Esther de Jong’s story”|
America’s Best Racing (ABR), a multi-media fan development and awareness-building platform created and funded by The Jockey Club, today released episode 3 of an ABRFilms original, four-episode video series, “After the Runway: Esther de Jong’s Story.” The series chronicles de Jong’s debut inside the Thoroughbred world as she seeks to launch a career beyond the runway as a boutique Thoroughbred breeding and, ultimately, racing stable through the sale of her first-bred yearling filly, Pink Cashmere, at the Keeneland 2015 September Yearling sale.
Episode 3, Welcome to Keeneland, can be viewed here: https://youtu.be/gEeOkX_pRvY
The series was directed, produced and filmed by ABRFilms in Versailles, Kentucky, at Brookdale Farm and in Lexington, Kentucky, at historic Keeneland Race Course, the world’s premier Thoroughbred auction house and host of the upcoming 2015 Breeders’ Cup World Championships (Oct 30-31).
Over two years ago, de Jong, a Dutch model who has graced the runways for some of the most prominent international fashion houses in the world and who has starred in campaigns promoting iconic brands such as Karl Lagerfeld, Christian Dior, Alberta Ferretti, Hermes, Prada and Cavalli, strategically bred her mare, Suzee Sunrise, with one of the dominant 3-year-old Thoroughbreds of his generation, Eskendereya. This led to the arrival of Pink Cashmere, who was named by de Jong after a Prince song.
The four-episode original series takes the viewer on de Jong’s journey as she looks to successfully sell Pink Cashmere at the yearling sale at Keeneland and launch her brand within the Thoroughbred world. Along the way, viewers are introduced to Oscar, de Jong’s 12-year-old son, and Joe Seitz, director of sales at Brookdale Farm, as well as the process and preparation that a yearling undergoes to prepare for the big stage and what happens at the one of the world’s finest Thoroughbred auction houses.
Episodes 4, the finale, will be released on Tuesday October 27.
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