|Wednesday, August 05, 2015||Contact: Monica Marrs (859) 276-6835|
|Blood-Horse Launches Blood-Horse Daily|
Lexington, Ky. – Wednesday, August 5, 2015 - The Blood-Horse has unveiled Blood-Horse Daily, a free app that features Thoroughbred news and information delivered for smartphone Apple and Android platforms.
"The Blood-Horse has made its unique content available on both a daily and weekly basis over a long period of time and the creation of the Blood-Horse Daily app enables us to leverage the best technology available to a publisher and share that content as quickly and as widely as possible," said John K. Keitt Jr., chief executive officer and publisher of Blood-Horse magazine. "The breaking news, analysis and commentary, along with entries, results and a variety of sire, racing and sales lists, will provide readers with timely access to information they need to know."
"Our goal with Blood-Horse Daily is to provide a concise rundown of the most important topics in Thoroughbred breeding, racing, and sales," said Ian Tapp, editor of Blood-Horse Daily. "We will focus on key issues and their impact on the Thoroughbred industry, delivered in a format designed for the on-the-go reader."
A downloadable version summarizing the day’s major news in the Thoroughbred breeding and racing industry will be available by email. Readers can sign-up at BloodHorse.com for the link to download the newest version to be sent automatically by email each evening. For additional information on Blood-Horse Daily editions visit BloodHorse.com/Daily or visit BloodHorse.com/DailyFAQs.
Blood-Horse has chronicled the Thoroughbred industry since 1916 and is dedicated to the improvement of Thoroughbred breeding and racing. Blood-Horse produces widely distributed daily and weekly editorial content on Thoroughbred racing and breeding, including via its namesake weekly magazine. The Jockey Club Information Systems, Inc. purchased a majority interest in Blood-Horse in February 2015, with the Thoroughbred Owners and Breeders Association (TOBA) retaining the remaining ownership interest. In addition to the magazine, Blood-Horse publishes the official souvenir magazine of the Breeders' Cup World Championships and Keeneland magazine and operates BloodHorse.com, StallionRegister.com, and TrueNicks.com. To follow Blood-Horse, visit Twitter.com/BloodHorse and Facebook.com/TheBloodHorse.