| Monday, November 22, 2021 | Contact: Dan Tordjman (212) 521-5301 |
| Inaugural Breeders’ Cup Race Coverage in Spanish Achieves Monumental Success | |
FOR IMMEDIATE RELEASE (November 22, 2021) – For the first time, Breeders’ Cup, America’s Best Racing (ABR), and Hípica TV collaborated to present live coverage, entirely in Spanish, of all 14 Breeders’ Cup World Championships races. Branded as “Breeders’ Cup en Vivo,” the two (2) Spanish Breeders’ Cup broadcasts received more than 282,000 cumulative views while streaming live on Hípica TV’s YouTube channel over the two-day event. Future Stars Friday coverage had more than 80,000 live views, and Saturday’s broadcast grew dramatically, topping 200,000. The shows provided analysis, commentary, interviews, and race calls in Spanish, and enabled audiences spanning the globe to view the races live, with viewers tuning in from the U.S., Mexico, Panama, Costa Rica, Puerto Rico, Spain, and every country in South America. “As a team, we were absolutely thrilled with the reach of the show, the live engagement with fans all over the world, and the support these shows received from our partners at America’s Best Racing and the Breeders’ Cup,” said Hípica TV host and racing analyst Claudia Spadaro. “We are confident that this is just the beginning. Our Breeders’ Cup viewership numbers make it clear that the audience is out there and that they want more coverage of racing in Spanish.” Co-hosted by Spadaro, Emanuel Aguilar, Annise Montplaisir, Roberto Rodriguez, and Darwin Vizcaya, Breeders’ Cup en Vivo launched on August 28 with a series of six live digital handicapping shows in Spanish covering 14 of the Breeders’ Cup Challenge Series races. Developed and produced by ABR, Breeders’ Cup en Vivo was streamed live across both organizations’ Facebook, Twitter, and YouTube channels. The Challenge Series shows alone generated more than 75,000 combined views and engagements with a reach of more than 205,000. “The digital shows were an extension of Spanish-language content that we’ve made an investment in going back to our launch of the ‘La Trifecta’ streaming series last year,” said Stephen B. Panus, president of TJC Media Ventures. “We want to congratulate the entire team of hosts and producers who brought the Breeders’ Cup shows to life, beginning with the Challenge Series through to the World Championships at Del Mar racetrack, and to convey that we’ll continue to invest time, energy, and resources into reaching Spanish-speaking audiences.” “The ‘Breeders’ Cup en Vivo’ live stream further advances our goal of expanding the global reach of the Breeders’ Cup World Championships and bringing in new audiences to enjoy the excitement of Thoroughbred racing at its finest,” said Justin McDonald, Breeders’ Cup senior vice president of Marketing. “We thank America’s Best Racing, the whole ‘en Vivo’ team, and Hípica TV for their efforts in making this program an unqualified success.” About America’s Best Racing: America’s Best Racing is a multimedia fan development and awareness-building platform, initiated by The Jockey Club, designed to increase the profile and visibility of North America’s best Thoroughbred racing events with a primary focus on the sport’s lifestyle and competition. You can follow America’s Best Racing at AmericasBestRacing.net as well as on social media platforms Facebook, Twitter, Pinterest, YouTube, Google+, Instagram, and Snapchat. About Breeders’ Cup World Championships: The Breeders’ Cup Limited administers the Breeders’ Cup World Championships, Thoroughbred horse racing’s year-end championships, as well as the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The Breeders’ Cup is also a founding member of the Thoroughbred Safety Coalition, an organization composed of industry leaders committed to advancing safety measures in Thoroughbred racing and improving the well-being of equine and human athletes. The 2022 Breeders’ Cup World Championships will be held at Keeneland Race Course in Lexington, Kentucky, on November 4-5. Breeders’ Cup press releases appear on the Breeders’ Cup website, breederscup.com. You can also follow the Breeders’ Cup on social media. About Hípica TV: Hípica TV is the official Spanish transmission of Gulfstream Park, Santa Anita Park, Golden Gate Fields, Laurel Park, and Pimlico, which host races including the Pegasus World Cup and the Preakness Stakes. | |