BloodHorse unveiled today a redesigned bloodhorse.com website featuring both a responsive-design structure that provides improved compatibility for mobile devices and tablets and a more prominent use of the unique photographs that are a hallmark of the publication.

The BloodHorse website attracted more than 52 million pageviews in 2016.

Approximately half of BloodHorse’s online pageviews come from mobile devices, and the new design was based in part on survey feedback from website visitors.

“We redesigned the website to enhance the user experience, especially on mobile devices,” said John K. Keitt Jr., CEO, publisher and editorial director of BloodHorse. “These improvements are part of our ongoing commitment to make our content more accessible to our readers and more valuable to our advertisers.”

BloodHorse has chronicled the Thoroughbred industry since 1916 and is dedicated to the improvement of Thoroughbred breeding and racing. BloodHorse produces widely distributed daily and weekly editorial content on Thoroughbred racing and breeding, including via its namesake weekly magazine, BloodHorse Daily and social media platforms. The Jockey Club Information Systems Inc. purchased a majority interest in BloodHorse in February 2015, with the Thoroughbred Owners and Breeders Association (TOBA) retaining the remaining ownership interest. Additional information is available at bloodhorse.com.