News Releases

Monday, June 15, 2015Contact: Bob Curran Jr. (212) 521-5326
ABR Launches New Digital Video Ad Series Promoting the 350th Anniversary of Horse Racing in America

America’s Best Racing (ABR), a multi-media fan development and awareness-building platform funded and developed by The Jockey Club, today announced the launch of a four-part series of digital video ads filmed and produced by ABR Films at historic Keeneland (Lexington, Ky.) celebrating the 350th anniversary of the birth of horse racing in America.

Episode 1 can be viewed here:

In 1665, the construction of the Newmarket course in Salisbury, N.Y., a section of what is now known as the Hempstead Plains of Long Island, N.Y., was established. The rest, as they say, is history. America’s history.

The digital video campaign will use the hashtag, #Celebrating350.

Stay tuned to for all the latest updates, news, blogs, photos, gambling insights, and party tips on the sport and lifestyle as the focus turns toward summer racing and the road to the Breeders’ Cup at Keeneland (Oct. 30-31).

What other significant events occurred in 1665?
March 4, 1665: The Second Anglo-Dutch War began.
April 10, 1665: The Philosophical Transactions of the Royal Society began publication, the first scientific journal in English.
March 11, 1665: A new legal code was approved for the Dutch and English towns of New York guaranteeing all Protestants the right to continue their religious observances unhindered.
July 3, 1665: The first documented case of cyclopia is found in a horse.
August 27, 1665: Ye Bare & Ye Cubbe, the first play in English in the American colonies, is performed in Pungoteague, Va.
September 17, 1665: Charles II of Spain becomes King while not yet 4 years old.