|Tuesday, December 04, 2012||Contact: Rhonda Norby (859) 224-2856|
|New Fan Engagement Tool Introduced on equibase.com|
Equibase Company, the Thoroughbred industry’s official database for racing information, today announced the addition of Entries Plus™ — an interactive free product available for races at all North American racetracks — to the menu of handicapping information available at equibase.com.
“Entries Plus is a visual product that enables you to look at a race in a totally new way, and is particularly targeted for that person who is new to racing,” said Equibase President and COO Hank Zeitlin. “It takes the data found in each race entry and couples it with basic racing performance information to present data in a way that is interactive and engaging.
“After extensive focus group testing, we introduced Entries Plus for the Breeders’ Cup day races as part of a limited test launch to very positive reviews,” Zeitlin continued. “We are excited to make the product available for every race at every Thoroughbred racetrack.”
Available via a link within the entries section of equibase.com, Entries Plus offers information on every horse in the field in three visual categories — color bars, line graphs and bar graphs — in addition to an overall snapshot category for each race. Interactive features within the easy-to-follow format include the ability to sort columns, view only the horses you want to see and hover over graphs to reveal specific data on each horse.
Each horse name throughout Entries Plus is a link to their respective Profile Page within Stats Central for added information. A free elementary wagering guide called “Off to the Races” is also available within each Entries Plus.
Equibase Company is a partnership between subsidiaries of The Jockey Club and the Thoroughbred Racing Associations of North America and serves as the Thoroughbred industry’s official database. Through its website, mobile platform and mobile applications, Equibase offers a comprehensive menu of wagering products, statistical information and video race replays in support of the North American Thoroughbred racing industry. Additional information is available at equibase.com.